The Beacon brand has been around for decades and, to many, is an old, familiar favorite. Up until a few years ago, the Beacon brand was controlled by Ultramar Diamond Shamrock Corporation, an independent refining and marketing company based in San Antonio, Texas. In 2001, however, Valero Energy Corporation and Ultramar Diamond Shamrock Corporation reached an agreement and closed a deal for Valero to acquire UDS, and with it, the Beacon brand.
Valero Energy Corporation is an American-owned and operated, Fortune 500 Company based in San Antonio, Texas. Valero is the nation's largest independent refiner with 15 refineries that have a combined capacity of over 2.4 million barrels per day (which represents approximately 12% of the U.S. refining capacity).
Beacon is represented as Valero's Value Brand, offered to those sites that do not meet the minimum Premier Brand requirements.
As with any high-end brand, Beacon Value Brand conversions require that prospective locations meet the minimum standards, as well as certain economic criteria.
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